TLDR: This comprehensive guide walks you through essential Shopify tasks, including how to change the name of your store name and domain, add products to your online store, and optimize your storefront with powerful apps. Whether you’re setting up a new store or rebranding with a new store name, you’ll learn the difference between your business name, custom domain, and new.myshopify.com URL. We cover name change procedures through both the mobile app and Shopify account dashboard, explain primary domain settings, provide SEO best practices, and share how to leverage Shopify support and the search engine visibility tools. Plus, discover how to use a custom domain instead of the default myshopify.com address, set up proper redirect rules, and access essential resources through your Shopify account. This guide ensures you can confidently manage every aspect of your Shopify online store from setup to optimization.
Sections
Comparison Table: Understanding Different Shopify Names
| Name Type | What It Is | Where to Change It | Visible to Customers? | Cost to Change |
|---|---|---|---|---|
| Store Name | Internal name in your Shopify admin | Settings > General > Store details | No (internal use only) | Free |
| Myshopify.com Domain | Your free Shopify subdomain (yourstore.myshopify.com) | Settings > General > Store details | Yes (if not using custom domain) | Free |
| Custom Domain | Your branded domain (yourbrand.com) | Settings > Domains | Yes (recommended) | $11-$14/year for new domains |
| Business Name | Legal business name for tax/business documents | Settings > General > Store contact information | Sometimes (on invoices, legal docs) | Free |
| Store Owner Name | Name associated with your Shopify account | Settings > General > Store contact information | No (internal/legal use) | Free |
| Display Name (Header) | Name shown in your store’s header | Online Store > Themes > Customize > Header | Yes | Free |
| Checkout Name | Name shown during checkout process | Uses Store Name from Settings | Yes | Free |
Quick Tips for Managing Your Shopify Names:
- Use a custom domain instead of your myshopify.com domain for a more professional look
- Keep your legal business name accurate for tax and compliance purposes
- Make your display name consistent with your branding across all platforms
- Change your old name gradually if you’re rebranding—use redirects and announce the change to customers
- Update your name on Shopify payments if you change your legal business information
- Visit your store after making changes to ensure everything displays correctly on the frontend
- Set up a Shopify email forwarding to ensure you don’t miss important notifications during transitions
Changing your Shopify Store Name
Are you using Shopify to build your ecommerce store? Smart move. It’s one of our favorite ecommerce store options.
Plus, millions of businesses around the world use Shopify, which makes it the second most popular CMS out there.
If you’re on Shopify, you probably have a few questions, like how to add more products or how to change your store name. We answer both of these below, and share some of our favorite Shopify apps.
How to change Shopify store name
You may have bought a new domain name and want your Shopify store name to match. Or, you just don’t like the original name you chose. Whatever the reason, it’s very easy to change your Shopify store name. You can do so on the mobile app or the website. Either method takes just six steps.
Change Shopify store name with Shopify mobile app
- Download and open the Shopify app (available on iOS and Android).
- Login and tap the Store icon in the bottom right.
- Tap Settings.
- Scroll down to Store settings and tap General.
- Under Store name, you’ll see your current store name. Delete it and enter your new one.
- Scroll up and tap Save at the top.
Change Shopify store name with Shopify website
- Navigate to your Shopify admin website and login.
- Click Settings on the bottom left.
- Click General on the top left.
- Under Store details, you’ll see your current store name. Delete it and enter your new one.
- Click Save at the top right.
It’s important to note that your Shopify store name and your domain are two different things. Your domain is the public-facing URL that customers use to access your website, like etsy.com. Your Shopify store name is typically a private URL you use to login to Shopify and manage your store, such as yourstorename.myshopify.com. While you can use this sub-domain as your public URL, we don’t recommend it as it looks a lot less professional with the “myshopify.com” tacked onto the end of it.
How to add products to Shopify
Whether you’re launching your Shopify store for the first time or debuting a new product line, you’ll want to know how to add products to Shopify. Follow these steps on the website or mobile app.
- Login to your Shopify admin.
- Navigate to Products.
- Click Add product.
- Under Title, enter your product name.
- Under Description, enter your product description.
- In Media, upload your product images and videos.
- Under Price, enter your price. You can toggle “Available in other currencies” and “Charge taxes on this product” on or off. If your product is on sale, you can enter the original price in the “Compare at price” field.
- Make sure Shipping is checked for products that need to be shipped. Uncheck it for digital products.
- Click Save.
The above are the essential fields you’ll want to fill out for every product you sell on Shopify. However, there are many more fields you can enter for your products, such as country of origin, the number of units in stock, SKUs and barcodes. You can learn more on the Shopify website.
Top apps to use on Shopify
Products don’t always sell themselves! Explore these Shopify apps to boost your sales and streamline store management.
- Curate gorgeous photo galleries from your customers with the Instagram Feed + Photo Gallery or Instafeed apps.
- Easily manage your Google Shopping feed and run ads from your Shopify dashboard with the official Shopify app.
- Generate social proof with the official Shopify Product Reviews app or Yotpo Product Reviews & Photos.
- Manage everything shipping-related, from printing labels to scoring UPS discounts, with the ShipStation app.
- Make tax returns easy with TaxJar Sales Tax Automation, which uses your sales data to automatically calculate state and local taxes.
- Email customers when their favorite item comes back in stock with the Back in Stock: Customer Alerts app.
Can you rename your Shopify store?
Absolutely! You can rename your Shopify store whenever you want. Whether you’re rebranding, fixing a typo from when you first set up a Shopify store, or just want something that better represents your business, changing your store name is totally doable. The process is straightforward and takes just a few minutes through your business settings for your store. The good news is that you can successfully change your Shopify store name without affecting your existing products, orders, or customer data. However, it’s important to understand that when you change the store name, you’re specifically changing the internal name that appears in your Shopify admin panel and on some backend documentation—not necessarily what customers see on your storefront. That’s controlled by your theme and domain settings, which we’ll cover in more detail below.
How do I change my store owner name on Shopify?
Changing your store owner name on Shopify is a bit different from changing your store name. Your store owner name is the legal name associated with your Shopify account, and it typically appears on business documents, tax forms, and sometimes in your Shopify payments settings. To change your legal name or store owner information, you’ll need to visit your store’s business settings. Go to Settings > Store details, and look for the “Store contact information” section. Here you can update the name on your Shopify account, which is different from the name for your store that customers see. Keep in mind that if you use Shopify payments or other payment processing services, you may need to verify your identity with the new name before the change takes full effect. This helps protect against fraud and ensures your business settings for your store remain secure.
How do I change the name of my store on Shopify?
The process to change the name of my store on Shopify is super simple. First, log into your Shopify admin panel—whether that’s through the mobile app or your computer. Once you’re in, click on Settings in the bottom left corner, then select General from the menu. Under the Store details section, you’ll see a field labeled “Store name” with your old store name displayed. Just delete that old name and type in your new name. Make sure to click Save at the top right corner, and boom—you’ve successfully changed your store name! The whole process takes less than a minute. Remember, this changes your internal store name (the one that appears in your admin and your myshopify.com domain), but it doesn’t automatically change your custom domain name or what appears in your store’s header. Those require separate updates, which we’ll explain in the sections below.
How do I change my Shopify display name?
Your Shopify display name can refer to a few different things, so let’s break it down. If you’re talking about the name that appears in your store’s header or navigation menu, that’s controlled by your theme settings, not your general store settings. To change this, go to Online Store > Themes > Customize, then look for the header section where you can edit the logo or store name display. If you want to change a Shopify store name that appears on your checkout pages, that typically pulls from your store name in Settings > General. However, if you’re referring to your Shopify display name for things like email notifications or packing slips, you might need to update both your store name and your business name in the store details section. Adding business settings like your business address, legal business name, and contact information ensures that the right name appears in all the right places throughout your online store.
Section 2: Domain Names and Technical Changes
Can I change my Shopify store domain name?
Yes, you can definitely change your Shopify store domain name, but there are a few things to understand first. Every Shopify store comes with a free myshopify.com domain (like “yourstore.myshopify.com”), and you can also connect a custom domain that you own. If you want to change your myshopify.com domain (the one that’s part of your store’s URL), you can do this in Settings > General under the “Store details” section. Just click on “Change” next to your current myshopify.com domain and enter your new myshopify.com domain. Keep in mind that your old myshopify.com domain will still redirect to your new one automatically. If you’re using a custom domain and want to change it to a different custom domain, you’ll need to purchase or transfer the new domain, then connect it in Settings > Domains. When you successfully change your Shopify store domain, Shopify typically handles redirects automatically, but it’s smart to double-check that your old links are pointing to the right place to avoid losing SEO value or confusing customers.
How do I change my store name on the Shopify header?
Changing the store name that appears on the Shopify header is a theme customization rather than a settings change. To update your store name in the header, navigate to Online Store > Themes in your Shopify admin, then click the Customize button on your active theme. Look for the header section in the theme editor—this is usually at the top of the left-hand customization panel. Depending on your theme, you might see options to add or edit a logo image, or you might have a text field where you can change the store name that displays. Some themes pull the name automatically from your general store settings, while others let you set it independently. This gives you flexibility—you might have “Chris’s Tactical Gear” as your internal store name, but display “Tactical Equipment HQ” in your header. Just make sure whatever name you use in your header matches your branding and is consistent across your storefront. Don’t forget to click Save when you’re done!
Can I change my Shopify domain name for free?
Great question! The answer depends on which type of domain you’re talking about. Changing your myshopify.com domain (the free subdomain that comes with every Shopify account) is completely free. You can change this as many times as you want without paying anything—just go to Settings > General > Store details and update it. However, if you want to use a custom domain (like “yourbrand.com” instead of “yourbrand.myshopify.com”), you’ll need to either buy a new domain or transfer an existing one. Buying a new domain through Shopify typically costs around $11-$14 per year, depending on the domain extension (.com, .net, .shop, etc.). You can also purchase domains through third-party registrars like GoDaddy or Namecheap and then connect them to your Shopify store for free (though you still pay the registrar for the domain itself). Once you have a custom domain connected, you can set it as your primary domain in Settings > Domains at no additional cost. The key takeaway: changing internal Shopify settings is free, but new custom domains require purchase.
For more, check out our post on the top apps for your eCommerce store.
Changing Your Shopify Store Name: Key Takeaways
- Change the name of your Shopify store easily through the mobile app or admin dashboard—just navigate to Settings > General and update your new store name in the Store details section.
- Understand that your business name, store name and domain, and custom domain are three separate elements: your store name is for internal use (e.g., yourstorename.new.myshopify.com), while your custom domain is your public-facing URL.
- To create a professional online store, always use a custom domain instead of the default myshopify.com subdomain to improve brand credibility and SEO performance.
- Access your Shopify account settings to manage your primary domain, set up proper redirect rules, and ensure your storefront displays the correct URL to customers and search engine crawlers.
- When performing a name change, remember it only affects your internal Shopify admin—you’ll need to separately update your custom domain if you want your public-facing new store URL to change as well.
- Add products to your online store by navigating to Products > Add product, then fill out essential fields like title, description, media, price, and shipping options to create a complete product listing.
- Leverage top Shopify apps to enhance your storefront functionality—from Instagram feeds and Google Shopping integration to product reviews, shipping management, and inventory alerts.
- If you encounter issues or need guidance, reach out to Shopify support through the help center, community forums, or live chat for assistance with technical questions or name change procedures.
- Optimize your online store for SEO by using keyword-rich product descriptions, meta titles, alt text for images, and ensuring your custom domain is properly configured with appropriate redirect settings.
- Monitor your search engine visibility and traffic through Shopify’s built-in analytics and integrate with Google Search Console to track how customers discover your storefront online.
Make your Shopify store a success
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